The ads are of course what is really visible to the searcher within your campaign if they have searched for you. These ads are of course very decisive for the success of your campaign and people who see your ads also click through to your ad. Therefore, the advertisement is very important not to lose sight of. So for the same campaign I'm going to take a look at my ads and I'll grab the campaign in its entirety and immediately click on the button ads and extensions. This allows me to see all ads that have been created within this campaign.
To get a little more insight into your ads, you can of course also go a step deeper into your ad group, but the size of these campaigns is so, I have two ads per ad group you phone number list are so that I have a nice overview of all the ads that fall within the entire campaign . I can see them nicely next to each other and see what their performance is. In addition, they are now grouped by ad group, very nice. Then you could look at the click-through percentage of each ad. Incidentally, I often like it when the ads are shown equally so that you have a better picture within your statistics of which ad performs better than the other. You can check this in the settings of your campaign.
Here we go to settings, additional settings and see if the ad rotation option is set to not optimizing and rotate ad indefinitely. Okay, back to the ad overview. So I've grouped the ads and listed them by ad group because I've sorted that column that way, so I can see how the ads perform against each other within each ad group. The idea is of course that I could very well see which of the two advertisements performs best and I can then update the least performing one with a new text, for example.